Getting Started with Voice of the Customer

Last week, I had the great pleasure of attending and speaking at CRMUG’s Summit EMEA conference in Amsterdam. One of the talks I did with Simon Whitson was about a Dynamics 365 feature called Voice of the Customer (aka ‘VoC’.)  This is an add-on for Dynamics 365 / CRM that allows you to design and send surveys to your customers from within Dynamics 365.  Survey results come back into Dynamics 365 automatically and can be directly linked to the customer that completed the survey.  You can even embed customer information from Dynamics 365 into survey questions to personalise the surveys you send. What’s more, the licence and running costs for using Voice of the Customer are included in all Dynamics 365 Enterprise plans.…

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